October 3, 2024
thar roxx

A leap forward in Mahindra’s rugged off-road journey, the new Mahindra Thar ROXX is designed for adventure drivers demanding high performance both on and off the road. The Thar ROXX features a brawny design and comes equipped with distinct off-roading attributes along with more modern amenities, making it one of the most versatile off-road vehicles in India. With its powerful performance and high-tech features, it is well-suited for adventure-seekers.

This blog covers all the new features of Thar ROXX, including its variants and price range, which set it apart as an off-road SUV.

1. Design: Rugged Yet Modern

Thar Roxx 1

The Thar ROXX gets a rugged look with modern elements to suit both off-road and city driving. While its boxy silhouette remains untouched (a classic Thar feature), there are several design updates to enhance its style.

Key Design Features:

  • Exclusive ROXX Body Kit: Muscular fenders, heavy-duty bumpers, and a new front grille provide a more aggressive stance.
  • Increased Ground Clearance: Offers higher ground clearance than the regular Thar, enhancing its off-road capability.
  • All-Terrain Tyres: Large tyres provide superior grip and stability over rough terrain.
  • Seven Colour Options: Choose from colours like Deep Forest, Seabird Blue, Tango Red, Everest White, and more.

2. Performance: Engineered for Off-Roading

The Thar ROXX offers two powerful engine options, petrol and diesel, each designed for excellent torque and performance across varied terrains.

Engine Choices:

  • 2.0L mStallion Turbo-Petrol Engine: Delivers 130 kW of power and 380 Nm of torque, ideal for smooth, powerful performance.
  • 2.2L mHawk Diesel Engine: Generates 128.6 kW and 370 Nm of torque, making it suitable for long routes and rough terrains.

Off-Road Capabilities:

  • Shift-on-the-Fly 4×4 System: Easily switch between 2WD and 4WD modes depending on the terrain, with electronic locking differentials for improved traction.
  • Rock and Sand Modes: Optimize torque and traction for different terrains like rocky paths and sand dunes.
  • Crawl Smart Assist: Provides greater control at low speeds on challenging terrain like steep slopes.
  • Water Wading Depth: Handles water crossings and flooded roads with a 650mm wading ability.

3. Interior: Luxury Meets Functionality

Though built for rugged conditions, the Thar ROXX doesn’t compromise on comfort. The cabin is filled with high-quality materials and modern features to ensure a pleasant ride in any environment.

Key Interior Features:

  • Weather-Resistant Seats: Designed with durable, easy-to-clean materials.
  • 26.03 cm Infotainment System: Supports Apple CarPlay, Android Auto, and displays off-road data like pitch and roll angles.
  • Ventilated Front Seats: Stay cool during long drives with ventilated seating.
  • Ample Storage: Features a 644-liter boot for all your adventure gear.

4. Technology and Safety: Modern Features for Extreme Adventures

Mahindra has equipped the Thar ROXX with modern technology and advanced safety features, making it a reliable family vehicle as well as an extreme off-roader.

Technology Features:

  • Harman Kardon 9-Speaker System: Offers immersive sound during your travels.
  • Wireless Charging and USB-C Ports: Multiple charging options for your devices.
  • Panoramic Skyroof: Enjoy the open sky, enhancing the driving experience.

Safety Features:

  • 6 Airbags: Comprehensive protection for all passengers.
  • Electronic Stability Program (ESP): Stabilizes the vehicle on tricky terrains by adjusting braking and engine power.
  • Hill Descent Control & Hill Hold Assist: Makes climbing and descending steep terrains safer.
  • ADAS (Advanced Driver Assistance Systems): Includes emergency braking, adaptive cruise control, and a 360-degree camera.

5. Thar ROXX Price : Variants and Price Breakdown

thar roxx white

The Thar ROXX is available in several variants with different features:

  • MX1 Variant (Petrol MT RWD): ₹12.99 lakh
  • MX1 Variant (Diesel MT RWD): ₹13.99 lakh
  • MX3 Variant (Petrol AT RWD): ₹14.99 lakh
  • MX3 Variant (Diesel MT RWD): ₹15.99 lakh
  • MX5 Variant: Starting at ₹16.99 lakh, includes a sunroof, diamond-cut alloy wheels, and enhanced safety features.

Mahindra plans to introduce more variants, including 4×4 models, soon. These competitive prices place the Thar ROXX in strong contention against rivals like the Maruti Jimny and Force Gurkha.

The Perfect Blend of Power, Comfort, and Capability

The Mahindra Thar ROXX isn’t just another off-road vehicle—it combines power, luxury, and cutting-edge technology. Whether you’re an off-roading enthusiast or need a versatile SUV for urban and adventurous driving, the Thar ROXX delivers on all fronts. With its versatile engine options, advanced off-roading features, and modern conveniences, it’s poised to be a favourite in India’s SUV market.

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